They escalated the ticket to Tier 2 support, and here is their reply. I hope it helps you making an app for this keyboard, it looks much better than the g19 atleast wich in my opinions have a too small screen. Anyway, I'm waiting until it works on the keyboard before I buy it.
Hey Patrik,
We are working on many new apps for the SBUI and new ones are going to be released all the time. If you would like to look into developing your own apps, please visit: http://www.razerzone.com/press/detail/press-releases/razer-software-development-kit-for-switchblade-ui-now-available
Best Regards,
Sean M.
Razer Support Tier II