"We used to offer the 1 PC license for the same starting price of $39.95. So we haven't raised the price, but raised the number of licenses you get for the same price."
now almost double that in only 4 years.
you could be gaining SO MANY MORE CUSTOMERS, for the same development price, if you would price your product reasonably.
most monitoring software is free, aid64 IS better, so it justifies a charge, but NOT almost the price of an AAA game that has 100's of developers working on it.
in 2021, for the reasons above, $10-$15 IS reasonable, and the reason i will not purchase at the currently almost $60 pricetag, for home users, PER YEAR.
maybe you need to change your business model to fit the market?